Great music deserves
to be discovered.
Meta Ads & Promotion
Reaching the right listeners is about more than simply running an advertisement. It's about connecting your music with people who genuinely want to hear it.
We develop targeted Meta advertising campaigns designed to introduce your music to potential fans, encourage meaningful Spotify engagement and support long-term audience growth.
Every campaign has a purpose.
From understanding your sound and audience to developing campaign creative and refining performance, we manage the process with a focus on measurable engagement.
Campaign Planning
We review your release, identify promotional objectives and develop a campaign strategy around your music, budget and audience.
Audience Discovery
Genre-relevant interests, artist comparisons, geographical markets and audience testing to help identify potential new listeners.
Advertising Creative
Engaging short-form video, music excerpts and promotional visuals designed to capture attention and communicate your artist identity.
Campaign Management
Launching campaigns, testing creative and audiences, reviewing performance and refining advertising delivery.
Spotify Audience Growth
Campaigns designed to encourage genuine listening, saves, playlist additions and repeat engagement rather than simply generating clicks.
Performance Reporting
Reviewing advertising results alongside available Spotify for Artists data to understand audience behaviour and identify opportunities for improvement.
More than clicks.
Real listeners.
Advertising can introduce your music to new audiences, but genuine engagement is what makes that discovery valuable.
Our approach focuses on finding listeners who connect with your sound, rather than chasing inflated numbers that offer little long-term value.
- Genre-relevant audience targeting
- Geographical market testing
- Creative development and testing
- Campaign monitoring and refinement
- Spotify listener and save analysis
- Transparent performance reporting
Strategy. Creative.
Testing. Growth.
Every campaign follows a clear process, with decisions informed by the results rather than assumptions.
Discover
We review your music, Spotify presence, target audience and promotional objectives.
Create
We prepare the campaign, audience tests and advertising creative.
Optimise
We monitor delivery, compare performance and refine the campaign.
Evaluate
We review results and recommend whether to continue, adjust or stop.
Experience behind
the strategy.
Our approach is informed by hands-on music promotion across Timothy and the Apocalypse and The Time Meddler, including campaign testing and analysis of Spotify audience behaviour.
The goal is more
than the campaign.
A well-targeted campaign can help introduce your music to listeners who are more likely to engage.
Saves, repeat listening and playlist activity can contribute to the signals Spotify uses to understand listener preferences.
We monitor available discovery sources, including Radio, Mixes and Discover Weekly, to understand whether momentum develops alongside the campaign.
Spotify's recommendation systems are independently operated. Advertising does not guarantee algorithmic placement, editorial playlist inclusion or sustained streaming growth.
Independent music.
Serious ambition.
Whether you're releasing your first single or developing an established catalogue, promotion should reflect where you are and what you want to achieve.
Single & Album Campaigns
Introduce new music to relevant listeners with a campaign built around your release and audience.
Catalogue Discovery
Reintroduce existing tracks with strong audience potential through focused promotional testing.
Audience Building
Develop a more consistent promotional approach across multiple releases and campaigns.
Existing Campaigns
Review current advertising performance and identify opportunities to improve creative, targeting and strategy.
Built by an artist.
For artists.
As the artist behind Timothy and the Apocalypse and The Time Meddler, I've invested in developing and testing promotional campaigns for my own releases.
Combined with more than 30 years in visual design, I bring together music production, creative direction, advertising experience and a practical understanding of independent artist development.
Let's get your
music moving.
Tell us about your music, your next release and what you'd like to achieve. We'll discuss whether a targeted promotional campaign is the right fit.
Request a discovery call →