The right music.
The right playlists.
The right listeners.
Playlisting & Music Discovery
Getting your music onto a playlist is one thing. Getting it heard by people who genuinely connect with your sound is another.
We focus on thoughtful playlist strategies, genre-relevant discovery and authentic listener engagement to help independent artists build an audience beyond their existing followers.
Discovery with
a purpose.
Not every playlist is right for every artist. We focus on identifying opportunities that make sense for your music, your audience and your long-term goals.
Genre & Artist Analysis
We review your music, identify suitable genres and subgenres, explore comparable artists and define the listening environments where your sound belongs.
Playlist Research
Identifying relevant independent playlists, curators and discovery opportunities based on musical compatibility and audience fit.
Curator Outreach
Preparing thoughtful submissions through appropriate channels and legitimate music discovery platforms, with an emphasis on quality rather than volume.
Spotify Playlist Strategy
Reviewing your own artist playlists, Artist Pick and profile presentation to create additional opportunities for listeners to explore your catalogue.
Listener Behaviour
Looking beyond playlist placement to understand saves, repeat listening, playlist additions and other available engagement indicators.
Long-Term Discovery
Using campaign insights to inform future releases, promotional strategies and opportunities to develop a more consistent audience over time.
Not just streams.
Real connections.
A playlist placement might generate streams, but the real value comes when listeners discover an artist they want to hear again.
We prioritise musical compatibility, genuine discovery and sustainable audience development.
- Genre-relevant playlist research
- Independent curator opportunities
- Legitimate submission channels
- Artist playlist positioning
- Listener engagement analysis
- Long-term release strategy
Listen. Research.
Connect. Learn.
Each campaign begins with understanding your music and finding the most relevant opportunities for discovery.
Understand
We listen to your music and identify the genres, influences and audiences that fit your sound.
Discover
We identify appropriate playlists and curator submission opportunities.
Connect
We prepare and submit your music through relevant, legitimate discovery channels.
Evaluate
We review available feedback and streaming data to inform the next steps.
Different playlists.
Different opportunities.
Spotify discovery happens through several different types of playlists, each with its own purpose and selection process.
Curator Playlists
Playlists managed by independent curators, music enthusiasts and specialist communities. Relevant submissions can introduce music to new audiences.
Spotify Editorial
Playlists curated by Spotify's editorial teams. Eligible upcoming releases can be pitched through Spotify for Artists, but inclusion is entirely at Spotify's discretion.
Algorithmic Discovery
Discover Weekly, Radio and personalised Mixes use Spotify's recommendation systems to match music with listeners. These placements cannot be purchased or guaranteed.
Artist Playlists
Curated playlists can showcase your musical influences, introduce listeners to your catalogue and support your wider artist identity.
What happens
after the stream?
The most valuable listener isn't necessarily the one who plays your track once. It's the listener who saves your music, explores another release or comes back later.
That's why playlist promotion works best as part of a broader artist development strategy, alongside strong branding and carefully targeted advertising.
Genuine discovery.
No shortcuts.
We believe music promotion should build credibility, not put it at risk. Our approach avoids artificial streaming, automated listening and guaranteed-placement schemes.
No legitimate promotion service can guarantee Spotify editorial placement, algorithmic recommendations or a specific number of streams. Curators make their own decisions. Any submission costs and third-party platform fees should be disclosed and agreed before a campaign begins. Payment must never be made in exchange for a guaranteed Spotify playlist placement.
Built by an artist.
For artists.
As the artist behind Timothy and the Apocalypse and The Time Meddler, I've spent years exploring music discovery, developing playlists and analysing audience behaviour across my own releases.
That experience shapes a practical approach to playlist strategy, one that considers musical fit, audience engagement and the bigger picture of independent artist growth.
Let's find your
audience.
Tell us about your music, your upcoming release or existing catalogue. We'll explore whether playlist promotion is the right fit for your goals and sound.
Request a discovery call →